What is the impact of a website on businesses

Depending on the quality of your website ,it has the ability to have significant impact on your business, both good and bad. Some positive impacts a website can have on some businesses, is as follows:  A website helps level the playing field against larger competitors It has the ability to boosts your credibility and    It creates more visibility for your business if optimized for search The wrong website can kill your business! These days, your website is one of the first things a prospect will look for when dealing with your business. They don’t ask for business cards or…

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7 Benefits and Importance of Digital Marketing

Growing options for small businesses. Digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. The digital modes of marketing are customizable and hence much cheaper. If you are trying to make a foray into an already established market you can still make your presence felt by targeting a small base of customers. The conversion rate is higher Identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social…

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Building Websites with WordPress and SEO in Mind

Over the past few years, I am finding myself using WordPress more frequently in building my own websites and sites for my customers. WordPress becomes more powerful with each update and it’s easy to add more features. I write about cool WordPress plugins that I’ve found and share the modifications I have implemented in my own WordPress projects. If we talk about developing  websites, using WordPress is perhaps the fastest and easiest way to get content online fast. There are numerous WordPress  plugins to choose from along with great themes and widgets for WordPress. SEO plugins and widgets that add meta…

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How to Create a Blog in WordPress

The great thing is that it’s not a rocket science at all. There are five steps. All you need to do is go to WordPress.com and click start and it will help you setup your blog. First, choose a homepage layout Then, choose a theme Next, choose a domain (blog address/blog name) Pick a plan Create your account In wordpress.com you can choose from number of free themes which you can use for your blog. Then you can start posting your blog. I would recommend to post your blog with relevant content it will help you in SEO. Here are some FAQ's…

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Why Choose WordPress over Custom Development

Every platform has it own advantages as well as disadvantages. Many of them who wish to develop website are in doubt whether to go with custom development or  using any CMS like Wordpress. So lets discuss this so that you can be clear whether to go with Wordpress or Custom development. Lets first talk about Wordpress. Wordpress is very popular and world-wide known CMS. WordPress is used to power over 25% of the world’s ten million largest websites and over 59% of all websites using a CMS. This figures are enough to show how powerful this CMS is. So now you might…

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